Marketing operations are very expensive and one should consider the value added through marketing. Marketing becomes too costly only when cost exceeds the value it adds.
Selling
Pricing
Steps in marketing research
Marketing
Transporting
Marketing functions
Storing
Operating management
Basic elements
Management functions
Middle management
Management
Decision making
Top management
IV. We shall play a game. The game is called a "Snowball".
V. Now you should accomplish sentences.
oo Top management includes . . . .
oo A) department managers
oo B) supervisors
oo C) general nanager
oo Middle management includes . . . . . .
oo A) department managers
oo B) supervisors
oo C) general manager
oo Decision ma king is divided into . . . . .
oo A) planning and controlling
oo B) recognizing the problem and choosing the right solution.
oo Management functions are . . . . . . . .
oo A) planning, organizing, controlling, staffing
oo B) recognizing the problem and choosing the right solution.
oo Marketing is the performance of business activities connected with . . . .
oo A) recognizing the problem and choosing the right solution.
oo B) the flow of goods from producers to consumers.
oo Marketing is the process of . . . . . .
oo A) planning, controlling and innovation.
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