ion-making?
Directing - регулирование
Staffing - решение кадровых вопросов
Innovating - нововведения
Leadership - руководство
What functions of management do you know?
Marketing
To connect - связывать
The flow of goods - поток товаров
Producer - производитель
Consumer - потребитель
To include - включать
Transporting - транспортировка
Storing - складирование
Pricing - калькуляция цен
Selling - продажа
What are marketing operations?
To carry goods - перевозить товары
To determine - определять
Price - цена
The place of production - место производства
The place of selling - место продажи
Without waiting - без ожидания
Marketers - маркетологи
to discover needs - обнаружить потребности
What is transporting?
What is storing?
What is pricing?
What is selling?
to define the problem - определять проблему
to collect data - собирать данные
to advertise - рекламировать
What are the main steps in marketing?
the right product - нужный продукт
the right time - нужное время
the right place - нужное место
mutual benefits - обоюдные выгоды
customers - потребители
vendors - продавцы
III. Divide into two groups, skim over the following text and fill in the scheme. One group will study marketing and the other will study management.
Management.
Management is the art of getting things done through other people. It includes the personnel who have the right to make decisions that influence the companys affairs.
There are three management levels: top management, middle management and operating management. Top management includes the president, vice presidents, and the general manager. M
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