iddle management includes department managers and plant managers. Operating management includes supervisors, foremen, etc.
The most important responsibility of any manager is decision making. Successful management is a skill of choosing from alternatives.
Decision makings are divided into: recognizing the problem, defining and analyzing the problem, evaluating alternative solutions, choosing the most favourable solution and implementing the approuch chosen.
Management functions are planning, organizing, directing, controlling, staffing and innovating. It should be noted that successful management is based on three basic elements: leadership, motivation and communication.
To operate a successful business one should have management skills because effective management is the key to business success.
Marketing.
Marketing is the performance of business activities connected with the flow of goods and services from producers to consumers.
Marketing includes the following operations: transporting, storing, pricing, and selling goods. The most important thing in marketing is finding out who the customers are and what they want. Marketing is the process of having the right product at the right time in the right place, the process that brings mutual benefits to customers and vendors.
Transporting means carrying goods from the place of their production to the place of their selling.
Storing is necessary because the consumer desires to buy goods without waiting.
Pricing involves the art of determining what price is the best.
Selling involves helping consumers to discover their needs. Marketers should inform potential buyers of where goods can be bought and how much they cost.
Marketing research is also very important. The
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