Management. Marketing
I. What forms of business organization do you know?
Imagine we are a large trade organization. For example, we are a large corporation. Our purposes are to make profits, to attract talented specialists and managers.
So what economical terms do we need to fulfill our task?
Pupils:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Weve hired a lot of new workers. Many of the new-comers didnt study at the faculty of Economics. So we should get acquainted them with the main economic terms. Well hold a conference and tell them about marketing and management.
Can we do it now?
II. So lets learn in detail information about marketing and management. Translate the sentences on the screen. Look through the words in your list.
Management
Top management - управление высшего звена
Middle management - управление среднего звена
Operating management - исполнительская администрация
What levels of management do you know?
Department managers - начальники отдела
Plant managers - руководители производства
Supervisors - руководители низшего звена
Foremen - диспетчеры (контролируют ход работы производственного процесса)
What does top management include?
What does middle management include?
What does operating management include?
Decision making - принятие решений
To define the problem - определить проблему
To evaluate alternative solutions - оценить альтернативны решения
To choose a solution - выбрать решение
To implement the approach chosen - внедрить выбранный метод
How can you define decis
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