Реклама

money to pay the bills) What are other reasons and aims to earn money? (Students answers)
- to live;
-to buy different things;
- to educate;
- to travel…)
- Among the reasons and aims you called to buy different things. Do you buy anything new that has been advertised or if a friend recommends it? (Students tell their opinions).
- Do you recognize these tunes? - You are right. This is an advertisement. Look at the blackboard. You can see some quotes. Read them and think what they are about and what the subject of our lesson is. (Students read quotes and suppose that they are about adverts and the topic of the lesson is adverts).
Quotes:
The customer is always right H. Gordon Selfridge, department store owner
The best advertisement is a good product Alan H. Meyer, American advertising executive
Advertisement is the mover of the trade folk wisdom
Advertising is the tool of the seller that helps him to affect you and make buy his goods.
Any advertisement wont help to sell the thing that is impossible to sell (from the Parkinsons laws).
-Well you are right. The topic of our todays lesson is Advertisement.
3. The forming of new knowledge and methods of actions.
I asked you to find something about adverts history. Did you find it?
Please read some adverts, complete the table and think which of the devices really exist and which do not exist in the nature.
What is it called?
What can you used it for?
Where can you use it?
What is it made of?
What are its advantages?
How much does it cost?
Where can you get it?
4. Reading
Ok. Now open your SB on p. 40 ex. 1
Warm-up.
What do you think makes a good advert? (Pupils answers).
So now look at the headings in the