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box, your task is to read the text and choose a heading for paragraphs 1-5, you shouldnt use one of the headings.
Keys: 2-d, 3-c, 4-e, 5-a.
So now read the text again and answer the questions.
Ex. 2, p 40.
Questions:
What are the three normal places for adverts?
Whats the name of a new type of advertising?
Why do sports stars wear company logos?
Why do other people wear logos?
Where will we see more adverts in the future?
Keys:
On the television and the radio, in newspapers and magazines, at the cinema and on posters.
Ambient advertising.
They receive a fortune/a lot of money.
They are fashionable.
In space.
5. Listening.
Ex 3 p 41
You are going to listen to an advert of three products; your task is to say which of the product, each advert for.
Nam positive and negative sides of these adverts.
-But before listening you must know one interesting fact. In order to watch TV in Britain people need to buy an annual license.
Answers:
Choc D Or ice cream.
Rockard trainers.
Radiant washing powder.
Tape script
1
When did you last visit paradise? Mmm. Was it good? Mmm. Do you want to go again? Mmm. You can be there now. Mmm. Simply say the words… Choc Dor. Mmm. Delicious white chocolate and cool, cool ice cream. Choc Dor. Its new, its for you and it tastes like paradise.
2
Some trainers are hard on yr feet. But our trainers are hard… on the street. Rockard high technology trainers. Theyre as light as a feather, so you can run like the wind.
3
Radiant
A; Hello. Today were in Oxford, where people are testing new, improved Radiant. Excuse me,
Madam. Can I ask you a question? What do you think of new Radiant washing powder?
B: Oh