Advertising

s the next points:
What is advertisement? (a marketing tool used to raise public awareness of a certain object )
Functions of advertisement. (to attract public interest to something; to maintain this interest and constantly remind us of a product or a service; to inform people of a brand or a company)
Types of advertisement. (according the purpose - political, commercial, social;
According the place - outdoor, indoor)
Analyzing the video "Friends are waiting" ("Dont drink and drive")
Advantages and disadvantages of advertisement ( - helps to generate sales, we learn about new products and services
- is beyond our control, we cannot fully eliminate it, because it is everywhere, it is often annoying)
What techniques make advertising so powerful and successful?
( Repetition helps people to remember the slogans of companies.
Sound effects give the impression through different sounds.
Imperative gives orders to buy or to use some goods.
Bandwagon makes people do something because it is fashionable or successful.
Personification describes something as if it were a person.
Memorable slogan - is based on pure information. Its free from emotional words
Celebrities - participation of famous people, babies, animals makes advertising more attractive)
Storyline (a plot)
Self-assessment
Assessment Criteria
Completeness
Logicality
Emotionality
Creativity
Grammar literacy
Pronunciation







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Video
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Anticipating the finish
Lets try to anticipate the finish of ad. What will happen further?<