of grown-ups.
- There might be some truth in that, but it makes us suffer if we cannot afford what we want. More than that it interrupts all the programs. )
And to finish our conversation I want with the quote, the words of Canadian writer Marshal McLuhan:
- "Advertising is the greatest art form of twentieth century"
-"Advertising is the tool of the seller, that helps him to affect you and make buy his goods"
Track
Slide 1
Circles on water
Lets characterize the term "Advertising", using the way "Circles on water".
A - attractive, amusing, awful
D - durable, dull
V - various, valuable, verbal
E - emotional, effect, expensive
R - ridiculous, reliable
T - talent, terrible, tiresome
I - interesting, innovative
S - shocking, silly, successful, stylish
I - illegal, impressive, improbable
N - negative, new, nonsense, nice
G - gay, good, glamour
Slide 2
Warming up
"Slogans"
Match the slogans with the products:
1
Life tastes good
Coca Cola
2
Connecting people
NOKIA
3
Come and live the magic
Disney
4
Better ideas. Driving by you
FORD
5
Where money lives
CITIBANK
6
Change the way you see the world
SONY
7
Awaken your sense
NESCAFE
8
Just do it
NIKE
9
Share moments. Share life
KODAK
10
It helps protect your skin
NIVEA
Slide 3
Work in groups
And lets summarize our knowledge and discuss the topic. You will work into groups. We should discus
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