br/>(Advert "Old Spice Hair")
Video
(30 sec. )
Analyzing the advertising
After watching the video you should give a complex analysis using all points that we had discussed.
1. "Cadburys drumming gorillas" - the 2007 advert has been voted the best ad of all time. "A glass and half of joy" (special emotional atmosphere of happiness and satisfaction, which doesnt require big attention and make to change peoples attitude to the brand)
2. Advert of water "Evian" - lets observe the effect of "Evian" on your body. "Live young"
Video (1,30 sec)
Video (1,20 sec)
Project
And the last task. You should create your own commercials for some products, using all knowledge that we have learnt today.
Slide 10
Reflection
Reflective dartboard (target)
Slide 11
Страницы: << < 2 | 3 | 4