me sites offering the possibility of downloading copies of institutional publications, working papers, etc. Websites have a potentially huge audience with different levels of expertise, and so offer scientists an opportunity to publicise the results and impact of their research to groups of people different from the usual scientists. Many groups of people are concerned with agricultural research in one way or another, but have very different needs, and receive information in different way.
The most common audience groups include:
– researchers within a specific field of research;
– researchers with a peripheral interest in a field of research;
– research managers;
– extension agents;
– university teachers;
– students;
– policy-makers;
– donors;
– governmental research coordinating committees;
– technicians;
– commercial interests;
– farmers.
Conclusion:Different research communications have different intents. They take the same basic information and modify it so that different audiences, with various levels of scientific understanding, can understand it. The technical content of any publication is crucial to the understanding of its intended audience. If the person reading the material cannot understand it, then the whole point of the work is lost. This will obviously have tremendous implications for the impact of the work and its benefit to the writer.
So much research is published today that there is a whole science based on impact assessment and citation analysis. Information analysts keep careful note of which papers are being cited and who is writing them. Careers depend on it, as do the success and prestige of journals, and the reputations of university departments and research institutions. So you nee
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