a mail-order system and opened the first company shop. At about the same time the company became ready to take a big move forward. They no longer wanted to be distributors, but wished to start designing and manufacturing their own brand of athletic shoes. Here again Johnson made an enormous contribution to the company. One night, he dreamed of Nike, the Greek goddess of victory, and suggested the name to his bosses. Yet, another thing was missing — a memorable logo. One was created by a graphic design student Carolyn Davidson. She had become acquainted with Philip Knight who asked her for her design ideas and Carolyn agreed to do some freelance work for his company. Soon she presented a number of designs to Philip Knight and the other company managers, and they finally selected the mark which today is the Swoosh. That has been the Nike logo ever since then. Amazingly, Carolyn asked just for her work.
In 1988 Nike started an advertising campaign with its world famous slogan Just Do It. The slogan was born during a Nike meeting with the advertising agency. The slogan has become so closely associated with Nike that as soon as most people hear or see those three words, they remember Nike, even if the company name is not mentioned. Today, the words «Just Do It» and the Nike swoosh brandmark are all that are needed to identify something as a Nike product.
Isnt it amazing how a small symbol we call a logo can make a company into a huge success.
A 7 Nike and Blue Ribbon Shoes are the names for one and the same business.
1) True
2) False
3) Not stated
A 8 The business was founded by Japanese businessmen.
1) True
2) False
3) Not stated
A 9 The business started with renting a large shop.
1) True
2) False
3) Not sta
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