Реклама

. W. Ayer opened in 1869, and was located in Philadelphia. 3
An 1895 advertisement for a weight gain product.
At the turn of the century, there were few career choices for women in business; however, advertising was one of the few. Since women were responsible for most of the purchasing done in their household, advertisers and agencies recognized the value of womens insight during the creative process. In fact, the first American advertising to use a sexual sell was created by a woman – for a soap product. Although tame by todays standards, the advertisement featured a couple with the message "The skin you love to touch". 4
Advertisements of hotels in Pichilemu, Chile from 1935.
In the early 1920s, the first radio stations were established by radio equipment manufacturers and retailers who offered programs in order to sell more radios to consumers. As time passed, many non-profit organizations followed suit in setting up their own radio stations, and included: schools, clubs and civic groups. 5 When the practice of sponsoring programs was popularised, each individual radio program was usually sponsored by a single business in exchange for a brief mention of the business name at the beginning and end of the sponsored shows. However, radio station owners soon realised they could earn more money by selling sponsorship rights in small time allocations to multiple businesses throughout their radio stations broadcasts, rather than selling the sponsorship rights to single businesses per show.
A print advertisement for the 1913 issue of the Encyclopædia Britannica
This practice was carried over to television in the late 1940s and early 1950s. A fierce battle was fought between those seeking to commercialise the radio and people who argued