d for everyone
2. Easy to care for
3. Part of culture
4. Screen fashion
5. An innovative idea
6. Working clothes
7. Jeans labels
8. Clothes to protest
A. Jeans are one of fashions most long enduring trends. Cowboys wear them but so do supermodels, farmers, presidents and housewives. Ask any group of people why they wear jeans and you will get a range of answers. For some theyre comfortable and easy – for others theyre trendy and cool. Jeans mean different things to different people but they are popular everywhere.
B. Americans do not have a national folk dress with a long tradition. Blue jeans are probably the most recognisable article of American clothing. They have been part of American life for over 125 years. Blue denim jeans became not only an expression of American fashion but also an element of American identity known around the world.
C. Jeans were first designed as trousers for farmers and miners in the states of the American West. They quickly grew popular with common people, including cowboys, factory employees and railroad builders. The new trousers were made from a very strong material which did not wear out easily. However, at the same time jeans were very practical and comfortable to wear.
D. Pockets were the weak point of the miners clothes – they easily tore away from the jeans. A man called Jacob Davis had the idea of using metal rivets (fasteners) to hold the pockets and the jeans together so that they wouldnt tear. Davis wanted to patent his idea, but he didnt have enough money, so he offered Levi Strauss a deal if Strauss paid for the patent. Strauss accepted and started making jeans.
E. By the middle of the twentieth century, these heavy cotton trousers were a symbol of op
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